The Thread of Attitude, for 75 Years

Wolford's story began in 1950 with a vision: to empower women to feel strong, confident, and feminine through the skinwear they choose. 

For 75 years, we have created essential pieces with women as the inspiration behind every design, honoring their grace, sensuality, and individuality. 

This year'sanniversary pays tribute to women's elegance, freedom, and unstoppable power —because The Thread of Attitude is the shared strength that unites women everywhere and across generations.

Over the years, our focus has moved beyond product, it is now centered on the woman herself.

Wolford is not only what you wear on your skin, but also what carries your confidence, your movement, your presence - because The Thread of Attitude runs through every stitch of our iconic skinwear.