Philosophy

philosophy
Sustainable positioning of Wolford as a global brand in the segment  of affordable luxury covering all areas of finest textiles that  embrace the female body, for the most possible embellishment of  its natural silhouette. Wolford shall always correspond to the core  brand values of perfect quality, easy care, recognizable comfort  through distinctive touch and feel as well as impeccable fit which  makes Wolford products feel like a second skin. Based on the core competence in knitwear, its proven record in creativity and innovation through technical know-how Wolford shall occupy and defend a strong and unique market niche. By means of a systematic brand build-up, a successive optimization  of the product portfolio as well as a highly qualitative and well  controlled distribution based upon a thoroughly mapped-out plan  the turnover and financial result should be increased significantly  mid- and longterm.
Based upon the above Wolford thrives for longterm, sustainable growth and independence.